Keri Caffrey is a technical illustrator and graphic designer with over 20 years of urban cycling experience and a passion for teaching. With a professional background in curriculum design, she combined passion with expertise to co-develop a unique adult cycling education program.



Co-Founder/Co-Developer/Instructor/Instructor Trainer

  • Studied traffic dynamics, behavior and influence strategies to produce an innovative adult traffic cycling curriculum.
  • Created instructor training program. Produced instructor manuals and training materials.
  • Manage, advise and provide teaching resources for instructors in 14 states.




  • Created and maintain website for education and community engagement on alternative transportation with a focus on bicycling.
  • Write educational content to help bicyclists thrive in the real world.
  • Organize and lead social rides for the purpose of encouraging alternative transportation.

Keri Caffrey, Inc.



  • Design, illustrate and produce print publications such as books, newsletters, reports, instructor manuals and brochures.
  • Design and maintain websites.
  • Create medical and technical illustrations and animations.
  • Create logos and branding.

Marketing Resources Group


Director of Print Production:

  • Helped to create public awareness and safety campaigns for clients in the boating industry.
  • Responsible for the design and production of print PSAs, press kits, brochures, training manuals, etc.
  • Illustrated, designed and produced Skippers Guide Textbook and Boating Law Enforcement Curriculum for U.S. Coast Guard

BA—Studio Art


Rollins College