Keri Caffrey is a technical illustrator and graphic designer with over 20 years of urban cycling experience and a passion for teaching. With a professional background in curriculum design, she combined passion with expertise to co-develop a unique adult cycling education program.

CyclingSavvy

2009-present

Co-Founder/Co-Developer/Instructor/Instructor Trainer

• Studied traffic dynamics, behavior and influence strategies to produce an innovative adult traffic cycling curriculum.
• Created instructor training program. Produced instructor manuals and training materials.
• Manage, advise and provide teaching resources for instructors in 14 states.

CommuteOrlando

2008-present

Founder/Administrator

• Created and maintain website for education and community engagement on alternative transportation with a focus on bicycling.
• Write educational content to help bicyclists thrive in the real world.
• Organize and lead social rides for the purpose of encouraging alternative transportation.

Keri Caffrey, Inc.

1995-present

Illustrator/Designer

• Design, illustrate and produce print publications such as books, newsletters, reports, instructor manuals and brochures.
• Design and maintain websites.
• Create medical and technical illustrations and animations.
• Create logos and branding.

Marketing Resources Group

1991-1995

Director of Print Production:

• Helped to create public awareness and safety campaigns for clients in the boating industry.
• Responsible for the design and production of print PSAs, press kits, brochures, training manuals, etc.
• Illustrated, designed and produced Skippers Guide Textbook and Boating Law Enforcement Curriculum for U.S. Coast Guard

BA—Studio Art

1988

Rollins College